Getting the Most From Positive Reviews
Good feedback from families who’ve attended your activities make prospective customers much more likely to come along - and there are lots of ways to make sure you get the most out of reviews.
Whether you’re buying a new kettle on Amazon or booking an apartment on Airbnb, reviews are essential in helping customers make their decision. This is the same for families choosing what to do with their kids. In fact, 75% of families have told us that it is “very important” to them to read reviews before trying a new activity, and family activity organisers with ratings and written reviews are twice as likely to get a booking on Hoop!
Reviews are important to activity organisers too. Everyone enjoys getting positive reviews - it’s amazing to hear when you’ve inspired a child, or that your activities are the highlight of someone’s week.
Good feedback from families who’ve attended your activities make prospective customers much more likely to come along - and there are lots of ways to make sure you get the most out of reviews. Here are some of our top tips:
Respond to positive reviews too
Replying to reviews is a chance for you to show potential customers who you are. It’s common to reply to negative reviews, but when someone leaves genuine, heartfelt positive feedback, it's really important to also respond to this.
There isn’t always time to reply to everyone, but where a parent has taken the time to say how much they love your activities, saying a simple “thank you, hope to see you again!” shows that you care about your customers. It’s an opportunity for you to show potential customers your personality and encourage your existing customers to return.
Great reviews make great marketing
Positive feedback can be used as a testimonial on your website or social media. Learning about other families’ good experiences at your activities increases the likelihood that prospective customers will go on to book your activities, so spread the word! You can use our buttons and banners on your website to encourage customers to read your Hoop reviews and add one themselves. Find out how here.
Do more of what your customers love
Learning exactly what makes families keep coming back to your activities means that you can do more of it! Is there a particular teacher who little ones adore? Encourage other teachers to learn from them. Do people love your original songs or energetic dance classes? Make sure families know what makes your activity stand out from the crowd, and keep doing it!
Positive feedback is always good to hear, and can encourage new customers to come along to your activities. If you do receive a less glowing review, don’t worry! Counterintuitive as it seems, customers are much more likely to trust a rating if it is less than 5 stars. While it’s still best to have mostly 4 and 5 star reviews, an occasional less glowing one can actually make you seem more genuine, and encourage more families to try out your activities. Read our tips on turning a negative review around here.