Hoop Highlights: Everything you need to know to win a Hoop Award
A free Grow with Hoop event with exclusive insights from the Hoop Awards 2019. We revealed details about the 2020 Hoop Awards, and some of the things that winning organisations have in common. Here’s a few of the most frequent questions.
The Hoop Awards are the family activity sector’s biggest awards voted for by parents. Over 100,000 votes were cast to find the most loved activity providers across over 20 cities nationwide.
We’ve closely analysed the activities run by 2019’s Hoop Award Winners and identified the trends that make an award-winning activity. Here’s the some common questions from the event - including the shortlisting criteria for 2020 and what you can do now to give yourself the best chance of winning.
When are the Hoop Awards 2020?
Here’s an overview of the key dates:
1st January 2019 - 31st December 2019: Run your activities between these dates (and list them on Hoop!) to be eligible for the Hoop Awards 2020.
February 2020: Shortlists announced and voting opens.
April 2020: Voting closes and winners announced.
How do I get shortlisted for the Hoop Awards?
Shortlists are based on interaction with your listings on Hoop. We use data about how many families have interacted with your listings to shortlist up to 8 organisers per category. Interaction with your listings includes activity views, activity saves & shares and your average rating on Hoop.
Can I win if I’m not shortlisted?
Yes! While we feel that shortlisting is an important part of the process - as it allows families to discover some of the most popular activities in their area - we know that there are loads of amazing organisations who don’t make it on to the shortlists. All you need to do is ask your customers to vote for you by submitting your name under ‘Other’ in the relevant category. The winner will be the organisation with the most votes.
What do I win?
You’ll win an extensive package of marketing exposure, including promotion in the Hoop app, on the Hoop website and in the Hoop Awards email special, opportunities for press coverage and exclusive winners’ goodies. In 2019 this extra promotion led to winners and runners-up receiving on average twice the number of sales on non-winners.
So, what can I do now for the best chance of success?
Make sure your activities are listed on Hoop! You won’t get any views, saves or shares if you don’t have any listings. Find out what makes your Hoop listings stand out here.
Encourage your customers to rate and review your activities on Hoop. Ratings will be a key part of the shortlisting procedure - plus organisations with reviews on Hoop are 2x more likely to get a booking! Learn more about reviews here.
We’ll be releasing more information about the Hoop Awards 2020 over the coming months - keep an eye out for details!
Previous attendees said…
Felt very inspired by the morning - it reminded us we are doing things right whilst highlighting all the extra things we could be doing to maximise our business. Great for focussing! Picassos in the Park
Thank you so much for inviting us to the event, it was so helpful and informative, as all of your events are.We really appreciate Hoop's support and advice. It's great to learn from you all. ZipZap